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From vision
to market.

Marketing & GTM Lead
Explore my work ↗

Scaling ambitious brands with clear strategy and strong execution.

I’m Joey. I’m curious by nature and drawn to ideas that are still taking shape. I enjoy working with people to find a clear direction and turn those ideas into something real. My work in marketing is about helping people understand what’s being built, why it matters, and who it’s for. I try to live like water: calm, adaptable, always moving forward.

Selected work

Each project opens as its own page: what happened, the key moments, and what I did.

01 · Featured case

GAIB

Marketing Lead Built the marketing function from whitepaper stage to market 2024.08 — 2026.02 The economic layer for AI compute.
Backed by Hack VC · Faction · Hashed

Joined as an early core team member at whitepaper stage and built the marketing function from the ground up: brand positioning, team, channels and GTM. As Marketing Lead I owned strategy and execution across launches, ecosystem partnerships, the AiFi / RWAiFi summits and community growth, taking GAIB from concept to market.

$200MAID Alpha peak TVL
100K+Participating wallets
220K+X followers
8Global summits

More work

Be water,
be better.

Open to work onBrand & GTM · Building marketing teams · Market expansion in Asia
Find me on Telegram @hereisjoey X @Joeynftc